While plenty of things that were popular in the mid-’90s have thankfully retreated into the shadows, blogs are not one of them. The online format of idea-sharing and storytelling has not only endured, but has developed new layers of importance.

Though some folks have bought into the notion that blogging is unnecessary in the the era of social media, it couldn’t be further from the truth. Maintaining a blog on your website is one of the best ways to improve how your brand shows up in internet searches (also known as Search Engine Optimization or SEO). And that’s far from all a blog can do.

Supercharged SEO

Regularly refreshing a blog on your website tips off search engines that the site is active and relevant, helping it achieve a higher ranking in results. And staying high on the list matters.

2025 statistics indicate that the top organic result from a search engine will receive nearly 40% of all clicks, and the top three garner just shy of 69%. The top organic result also earns 19 times the number of clicks compared to the top paid result. In other words, people trust organic results over paid, and a strong blog is one of the best ways to rank highly.

Blogs that include images and links also boost SEO rankings, which means that strategically connecting your content to itself as well as outside sources helps, too.

Multipurpose Content

Your blog shouldn’t just dwell in a dark corner of your website. Put it to work! It’s ready-made content to share via social media, newsletters, and more. A well-crafted blog includes social-worthy photos, impactful statistics, compelling quotes, and plenty of content that’s easy to repurpose for a variety of platforms.

Blogs can also dovetail into other long-form content, too. Consider using a blog post as a springboard for a video on YouTube or an episode of a podcast!

Cultivate Authority as a Thought Leader

You’re an expert in your industry. You know it inside and out. A blog is the ideal space to show — not tell — your depth of knowledge in the field. Not only does this strategy build your clients’ confidence in you, but it also positions you as a leader across the industry.

It’s a space to establish your authority, reinforce your brand’s distinctive characteristics, and expand your visibility.

The Challenge… And the Solution

While blogging is practically free (as long as you’ve got a website), it certainly takes time. Brainstorming topics and planning ahead, committing the time to writing, finding and adding images, proofreading for errors, adding all relevant links — it adds up. Fast. And on a busy week, it can easily be the first thing to fall by the wayside.

That’s where I come in. Together, we can explore how I can best support you in establishing and maintaining a blog that delivers the maximum benefit to your brand. Coach your team to develop blog concepts and write them efficiently? No problem! Help develop a list of topics and calendar for publication? Sure thing!

Or perhaps you’d prefer to outsource it entirely? I’ve got you. Let me take care of the writing and editing — you’ll receive a polished product on time every time. Just upload, share, and you’re on to the next thing.

Want to chat more about how I can support you in reaching your next communication goals? I’d love to hear from you. Get in touch now for a free consultation, and we’ll get excited about what’s on the horizon — together.