Imagine for a moment that you’re at the helm of a sizable company and embarking on a new project. It’s going to include lots of elements — visuals, taglines, naming, graphic design, external communications, and more. How are you going to ensure that all of the team members, functioning in their discrete capacities, are working in alignment?

Now, conversely, imagine that you’re leading a small startup. Your team is skeletal, so you’re hiring contractors to tackle the diverse elements of the project. The question is the same: how do you ensure that they’re all working toward the same vision? Embracing the same tone, character, and values?

In either scenario, the solution is the same: the creative brief. It’s a simple yet powerful tool to ensure that the vision is clear, the style is consistent, and your brand’s character is represented well.

What’s Included in a Creative Brief?

While a creative brief is a highly-customizable document tailored to your specifics, it always includes critical information about your vision for the project and your unique goals.

It will include a project overview and specific objectives, as well as an explanation of the target audience, key messaging points, and how you hope that target audience interprets your efforts. A creative brief will also highlight the deliverables of the project alongside a timeline and budget.

Beyond these elements, depending on the project, a creative brief can include inspiration or examples from other sources or specific guidelines around internal communications or collaborative expectations.

What Are the Benefits of a Creative Brief?

Benefits of using a well-crafted creative brief are plentiful. First and foremost, clear direction and vision at the beginning of a project can save vast amounts of time and money by reducing the need for revisions and multiple rounds of feedback. By maximizing understanding and clarity across the team — whether internal or external — errors and confusion are minimized.

This kind of guidance around a project ultimately enhances your team’s ability to come together on a project and have exceptional outcomes. From inception to completion, a creative brief can act as a roadmap and compass to everyone involved.

How Do I Draft a Creative Brief?

It’s entirely possible to draft a creative brief utilizing a template from the internet — they’re out there! However, if you’re unfamiliar with putting one together, it can be a little intimidating. And your time is precious.

Let me help.

Together, we can talk through your vision for the project, and we can narrow down the precise key messaging and deliverables that will be critical to your success. We can get as detailed as you like — fine-tuning tone and language, ensuring that we’re weaving your brand’s distinctive character and values throughout every element.

Not sure if a creative brief is the right tool for you right now? Or not sure if you want help or not? No problem. Get in touch now for a free, zero-obligation consultation.

Together, we’ll see your project exceed expectations and take your brand to new heights.